The last three months have been challenging and stressful and eventually made me want to forget everything and instead create water powered elevators in a virtual Minecraft world where physics is practically nonexistent and where the imagination is fueled with pretty blocks that do cool things.
Well, I did make the elevators. But the last few weeks of the semester, I created something that I was far more proud of, something that would carry through in my endeavors to become a graphic designer and digital creator, that carried a significance that I want to maintain in my future creations and eventually share with the world: Hope Thesis.
(not to bash Minecraft, of course. I am rather happy with those elevators.)
Hope Thesis was an idea I had halfway through the semester when my VFX and 3d modelling projects finally needed to begin and yet started going nowhere. At this point, I knew vaguely how to use Cinema 4D and Adobe After Effects. I was not confident in my skills, but it was time to use those limited skills as well my imagination, creativity, and problem solving to make something.
Frankly, I was terrified. Which is the natural feeling that occurs right before the initial move to create.
And then I started sketching and researching and thinking. The idea for Hope Thesis was born and immediately became digital vector art in Illustrator, then promptly became a 3d object in Cinema 4D. The more I worked on my projects that incorporated my feather logo, the more I thought about how I would use it as my own personal brand. So, naturally, I wrote.
I wanted Hope Thesis to encapsulate what I stood for as a digital artist and creator. As a follower of Christ, I want the theme of hope to be carried over into my work and my process. I don’t want it to be obvious and blunt. But a hopeful undertone is the least that I’m going for. I guess the idea of Hope Thesis originally stemmed from my brain still whizzing after watching The Social Network. The way social media has changed the world and our minds stuck with me in an emotional and spiritual way, especially the fact that it is being used to spread fake news and lies that ultimately control and manipulate the masses who unfortunately crave any kind of news or gossip that falls under their umbrella of approval. Ultimately, the media is causing division. The Social Network covered the realities of 2020, riots, and COVID in the media, and its case is even made even more strong and clear with the elections of last week––or, the elections that are still going on(?). In a world and generation where logic and reason and common sense are plowed over by the craft of easily taking offense and blindly believing popular opinions, I want to take a stand against. I am only one voice, and my voice is not big and I don’t like talking very much. But I still have a voice, and it tends to make its way through my writing, and I also want it to make its way and express itself through my design and creative work. And so, with all of this in my head, I decided to create Hope Thesis as a design brand identity that stands for hope as a theme. I want to use my growing and developing skills as a designer to create media that seeks the truth and combats the media that exists to manipulate and spread false news. I want hope to be an underlying theme of my projects. And if that’s not possible, I want it to be a theme in my creative process and my creative career. There will be times when I fail and times when I will be tempted to use the media I create for different and selfish causes. But at the end of the day, hope is important to me. Hope defines who I am as a growing Christian and I want to incorporate it, not just as a designer, but in my life.
“God did this so that, by two unchangeable things in which it is impossible for God to lie, we who have fled to take hold of the hope set before us may be greatly encouraged.”
And I will say that we should take a day to break away / From all the pain our brain has made, the game is not played alone / And I will say that we should take a moment and hold it / And keep it frozen and know that life has a hopeful undertoneMigraine by Twenty One Pilots
So, after that ramble, here’s my latest final project, a logo reveal for Hope Thesis. I hope you enjoy watching it as much as I enjoyed finishing it. And thank you for reading!
Are you a creator or artist? What values do you incorporate in your creative endeavors? Drop your answers in the comments! I would love to know.